1a.Smith, M (2015) Doubling Energy & Resource Productivity by 2030 - Transitioning to a Low Carbon Future through Sustainable Energy and Resource Management (Game Changing Report)
Fuji Xerox is a leader in the development and application of sustainable operations. A key aspect of the company’s leadership is in its ground-breaking development of remanufacturing. Before 1993, broken or damaged parts from Fuji Xerox equipment were sent to landfill and replaced with imported parts. This meant that, for example, a AU$10,000 circuit board with only minor defects was considered waste. This system carried considerable financial and environmental costs. In Australia, it was decided to roll out a trial remanufacturing project that had begun in the US. The Fuji Xerox Australia Eco manufacturing Centre (the Centre) was established, with the mandate to develop technological capabilities to enable remanufacturing. The Centre now accounts for 80% of Fuji Xerox Australia’s spare parts requirements – these parts would otherwise have gone to landfill. The success of the Centre rests on both technological advances and a new, high performance workplace culture. In this case, we explore the challenges faced in developing strategic sustainability at Fuji Xerox.
Today humankind faces two major crises. The first is the global financial crisis which began in 2008. The second is ecological and has been slowly building since the industrial revolution. The ecological crisis is now gaining momentum as we witness the meltdown of the world’s glaciers and a range of related issues such as widespread weather volatility, desertification and food shortages.
The two crises are intimately related. In the words of leading ecologist Tim Flannery: ‘We have become the ‘future eaters’, living beyond the earth’s ability to replace the resources we consume’.
As a consequence, there is a need for up-to-date, relevant course materials—and particularly case studies—addressing the challenges ahead. Cases in Corporate Sustainability and Change: A Multidisciplinary Approach includes Australian and New Zealand as well as international cases.
Corporate sustainability is increasingly central to strategy in modern businesses. Learning about sustainability lends itself to the use of case studies because: (1) case studies demonstrate that sustainability is not some fantasy but a business imperative; (2) sustainability issues do not come in neat packages but cut across the traditional academic disciplines; and (3) case studies allow the relevance of theories to be tested.
As the title of the book in which this case is pubished indicates, the primary emphasis is on corporate sustainability but an emphasis has also been placed on corporate change. Sustainability will not be achieved through technological fixes alone; corporate culture needs to change also.