Dave Webb


Dave received the MBA and PhD degrees from the University of Wales in 1991 and 1995. In 1997 he moved from Wales to Australia to take up a position at the University of Western Australia where he currently holds the position of Associate Professor. In respect to teaching, Dave has taught many areas of marketing, business and sustainability over the years. Among the most popular are: ‘Environmental marketing’ (UG) which he introduced to Australia in 1997; his postgraduate course ‘Marketing and Society’ which is now enjoying its 10th anniversary and, a dedicated course in business ethics based on the ‘Giving Voice to Values’ pedagogy, which is now in its 6th year. While his research is varied, Dave’s primary interests include all aspects of sustainability and societal marketing focusing in particular on the interface between marketing and quality of life (QOL), self-determination theory and the psychology of consumption with a particular emphasis on the natural environment, remote communities and, sustainable (and sustained) behaviour change. Dave has conducted many studies in remote environments both in Australia and overseas. Of particular note are those conducted in the deserts of Western Australia and high altitude nomadic regions of the Tibetan plateau. Most recently Dave has been a member of an ARC funded project team exploring the use of ICT’s to enhance sustained household energy reduction behaviour. Dave is a member of the Board of Directors for the International Society for Quality of Life Studies (ISQOLS) and a member of the ISQOLS International Handbooks editorial board. He is also the Senior Personal Well-Being (PWB) researcher for the Tibetan ethnic regions of Western China, co-editor of the religion, spirituality and quality of life section of the Applied Journal for Research in Quality of Life Studies (USA), co-editor of the Social Indicator Research Series Book ‘Subjective Well Being and Security’ and the chief editor for the ‘Best Practice in Applying Quality of Life Research (Springer) book series. Dave was awarded ‘Distinguished Research Fellow’ of ISQOLS in 2010 for his contributions to QOL research.

Teaching Material