Tania von der Heidt


Tania von der Heidt, PhD, is a Senior Lecturer in Marketing at Southern Cross University, where she currently teaches marketing principles (a core unit) and marketing research at undergraduate level domestically and offshore. Her current scholarship interests include innovating the marketing curriculum by embedding creative problem solving, education for sustainability (EfS) and experiential learning. Tania's research activities include investigating EfS in university business programs, as well as sustainability marketing in small and medium enterprise. Tania has over 35 refereed publications in areas covering business and marketing education (including EfS), collaborative product innovation, environmental and sustainability policy and a number of marketing issues.

Teaching Material