Sonika Singh received her PhD in Management Science from the University of Texas at Dallas in 2012. She is a Lecturer in the Marketing Discipline Group with a background in quantitative modeling. Her research interests are consumer information search and choice, Internet marketing and retail promotions. Sonika’s current research focuses on Internet search in the U.S used car market and consumer store choice in grocery retailing. Prior to joining the PhD program at UTD, she has worked in marketing area at IIM-Indore and Symbiosis. She has prior experience of teaching principles of marketing (undergraduate level) and marketing models (graduate level).
- Lecturer at University of Technology, Sydney