Sustainable Marketing

The course evaluates the role of marketing and marketers by examining  how firms create value, reduce risk and build sustainable thinking and processes into their marketing activities and strategies as they respond to opportunities and threats that arise from both social, economic and environmental change, and changing consumers attitudes and behaviour. Sustainable marketing requires a rethink of the assumptions that underlie traditional marketing practices and therefore presents a new paradigm that puts equal emphasis on environmental, social equity and economic / financial concerns in the development of marketing strategies and tactics.

Teaching Material for this course